Who am I?

Copywriter, Design Journalist, Editor

I am a copywriter, journalist and editor in the fields of design, travel and lifestyle. With a unique combination of both brand and editorial expertise, I create inspiring and effective communication with loads of curiosity, passion and enthusiasm.

My dreams have brought me all over the world – from Manila to Germany, Spain, the Netherlands and currently: Sweden, where I am working on global communications for IKEA. I travel constantly to seek the most inspiring and meaningful developments in design.

I love discovering new places, meeting (and connecting) people, taking in contemporary art and design, documenting memories and exploring the world. I am the author of Scandinavia Dreaming: Nordic Homes, Designs and Interiors (Gestalten), which illustrates today’s evolving story of Nordic design. As a design journalist, I write for Dezeen, Frame Magazine, Trend Tablet, among other websites and publications. I think fika (Swedish: a cozy time spent with friends, family or a loved one, with coffee and cake) is the best thing on earth!

Angel

What I can do

Services

Copywriting and Editing

Content development and production, conceptualizing ideas and turning them into engaging and inspiring texts. Experienced in both print and digital.

Editorial

Writing, editing and producing editorial content and articles for various media.

Interviews

Producing, writing and conducting interviews for articles or video. 

Branding

Creative brand strategy, communications and custom-made content.

Design, Interiors, Art, Travel and Lifestyle

Promoting design and art as a way to see the world. Interior design, contemporary art, museums, architecture, music festivals, the newest cafes, galleries and shops: these make my heart beat faster.

Creative direction

Creative concept development and production.

Trend research

Identifying trends, finding information and making meaningful connections.
WORK
All
IKEA – IKEA Catalogue 2021

IKEA – IKEA Catalogue 2021

View Project
IKEA – About IKEA

IKEA – About IKEA

View Project
IKEA – Spring 2020

IKEA – Spring 2020

View Project
IKEA – LURVIG

IKEA – LURVIG

View Project
Scandinavia Dreaming (Gestalten)

Scandinavia Dreaming (Gestalten)

View Project
Dezeen

Dezeen

View Project
The Other Office 3 (Frame)

The Other Office 3 (Frame)

View Project
Keen On Walls

Keen On Walls

View Project
FRAME

FRAME

View Project
Night Fever 5 (Frame)

Night Fever 5 (Frame)

View Project
CITIx60 City Guide Stockholm

CITIx60 City Guide Stockholm

View Project
Trend Tablet

Trend Tablet

View Project
A-Mag Amsterdam Magazine

A-Mag Amsterdam Magazine

View Project
Angel Magazine

Angel Magazine

View Project
Happinez Magazine

Happinez Magazine

View Project
Holland Herald Magazine

Holland Herald Magazine

View Project
The Green Gallery

The Green Gallery

View Project
The POD Sessions

The POD Sessions

View Project
Arts Holland

Arts Holland

View Project
From Sweden with Love

From Sweden with Love

View Project
Contact
CURRENTLY DREAMING AND CREATING FROM

AMSTERDAM