Blog : Coordination

Keen On Walls

Keen On Walls

Keen On Walls presents sparkling interiors, design and spaces – with a penchant for design from the North. As founding editor, I created this online platform to showcase original and one-of-a-kind projects and designs, encouraging readers to take a closer look and discover a plethora of sparkling addresses, interiors, design and objects that make one’s heart beat faster. Spaces that make one dream, thrive and live.

Keen On Walls is also a creative communications and editorial agency. Combining high-quality journalistic writing with inspiring, creative and original content, I can bring character, inspiration and a sparkling story to your brand. I offer consultancy and editorial services, as well custom-made editorial and communication products:

Book writing, editing and project management
Websites and blogs
Social media
Lookbooks and vision boards
Press releases
Communication and branding strategy

Let me know what you are looking for, and we can talk about the possibilities. Please send an email me at

A-Mag Amsterdam Magazine

A-Mag Amsterdam Magazine

The City of Amsterdam and Amsterdam Marketing asked me to create three issues of A-Mag especially for the Dutch EU Presidency, which is held in Amsterdam from January to June 2016. As editor-in-chief and writer, I created content for the mini magazines which featured EU-related projects, interviews, Q&As, as well as arts and cultural listings, events, exhibitions and eating and shopping pages.

Issue #1

Issue #2

Issue #3 


Holland Herald Magazine

Holland Herald Magazine

Presenting a world worth travelling for

From 2014-2015, I was editor of KLM‘s monthly in-flight magazine Holland Herald, I was in charge of the Hello World pages which features the latest trends in art and designarchitecture, music and going out, sports,fashion, gadgets, food, and events in Amsterdam and Holland. We present an inspiring world worth travelling for.

I also wrote, researched and produced content for the Best List pages, which presents the top locations in the world in different themes (Best design hotels, libraries, outdoor restaurants, winter destinations, etc.) with gorgeous visuals and unique, insider content.

I also wrote for the KLM Pages, which features the latest news and promotions of the airline.

Arts Holland

Arts Holland

Arts Holland

Discover the world’s arts district

Online editing, writing, blog concept and coordination, magazine, social media, translation, PR and communications

Website Magazine


Arts Holland promotes Dutch arts and culture to an international audience and markets the cities of Amsterdam, Utrecht, The Hague and Rotterdam as the “world’s arts district”. Arts Holland wanders off the beaten path and guides travelers through the beautiful Dutch cultural landscape. We have selected the crème de la crème of cultural places and events, and are therefore the little black book when it comes to cultural travelling.

Arts Holland is a consortium of three leading players in the field of arts, culture, new media and tourism: the Netherlands Board of Tourism & Conventions, Netherlands Uitburo and Waag Society. Together with organizations in the field of arts, culture, communication, transport, creative industry and technology, Arts Holland develops a series of tools to help guide visitors through the high-brow cultural landscape of Holland.


Photo: Krista van der Niet (Arts Holland magazine)


As editor for Arts Holland, I was in charge of developing, writing and publishing content to the Arts Holland magazine, website and blog. For almost two years, I developed content and wrote texts about museums, cultural institutions, venues and events for the Arts Holland website and magazine.

Moreover, I have developed the concept of the Arts Holland blog. I have developed the editorial guidelines and standards of the blog and was in charge with managing, coordinating, and linguistically editing the work of our bloggers. As web-editor, I plan content in line with the marketing and communications and social media calendars, which entails setting deadlines and coordinating the schedule with bloggers and the team.

Arts Holland is a consortium of several parties, so it is part of my job to network, alert and coordinate with press relations offices, bloggers, photographers, city marketeers and partners involved in the project with regard to content arrangements (follow-ups of articles, requests for photographs, etc.)

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