IKEA – LURVIG
LURVIG is IKEA’s pet furniture and accessories collection. I worked on the communication package for the launch which includes a PR kit, website copy and social media.
“Our pets are our constant companions at home, with little quirks and big personalities that bring joy to our everyday lives. We only want the best for our four-legged family members – to make them feel comfortable, safe and happy at home. So, we created IKEA’s cat and dog home collection from the perspective of the “real” experts – our pets.”